Michelin to become exclusive supplier of the FIM Superbike World Championship starting in 2027
PRESS RELEASE
MOTORSPORT
Paris (France), June 17, 2025
FIM* Superbike World Championship (WorldSBK™)
Michelin to become exclusive supplier of the FIM Superbike World Championship starting in 2027
- Starting in 2027, Michelin will become the exclusive supplier for the FIM Superbike World Championship (WorldSBK).
- Accelerated technology transfer: innovations developed in MotoGP™ and MotoE™ will be applied to WorldSBK tires, enabling faster adaptation to track and road tires for all motorcycle enthusiasts.
- Michelin will bring to WorldSBK its expertise in high performance, its commitment to sustainability, and the excellence of its technical and development teams.
Michelin is pleased to announce that, from 2027 until the end of the 2031 season, it will become the exclusive tire supplier for all categories of the FIM Superbike World Championship (WorldSBK).
This commitment marks a new strategic step for the Group, confirming its global presence in motorcycle racing, following its successes in MotoGP and MotoE. It is part of a logical approach: to build on technological innovations developed in premier categories and apply them to a championship where the bikes are closer to production models.
“We are very pleased to be able to commit so quickly to a world-class motorcycle racing championship starting in 2027,” said Matthieu Bonardel, Director of Michelin Motorsport. “The WorldSBK offers an ideal environment to bring our technologies even closer to those used by all riders, whether on the track or on the road. The audience of this championship is mainly made up of enthusiasts who own super sport motorcycles. For them, we will do everything possible to deliver high-quality entertainment, supported by tires with outstanding performance.”
By choosing to become the exclusive supplier for WorldSBK, Michelin is reaffirming its desire to contribute to the development of tires that combine high performance, durability, and accessibility. As the motorcycles competing in WorldSBK are directly derived from production models, the technologies developed for this championship can be quickly applied to tire ranges intended for all motorcycle enthusiasts.
*FIM = Fédération Internationale de Motocyclisme (International Motorcycling Federation)
MOTORSPORT
Having already achieved success in the WorldSBK championship in the early 2000s — with 12 titles won in an open-competition environment — Michelin is reconnecting with a discipline that perfectly aligns with its innovation-driven DNA focused on serving all riders.
Through its involvement in WorldSBK, Michelin will offer manufacturers, teams, and riders its top-level expertise in motorcycle competition, its proven ability to combine sporting performance with environmental responsibility, and the excellence of its technical, development, and performance analysis teams.
About Michelin
Michelin is building a world-leading manufacturer of life-changing composites and experiences.
Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.
Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies, and healthcare.
The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.
Headquartered in Clermont-Ferrand, France, Michelin is present in 175 countries and employs 129,800 people.
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