Boosting Visitors’ Digital Experience to the Next Level

Following the success of its debut earlier this year, the second edition of MICHELIN MOTORCYCLE TYRE VIRTUAL EXHIBITION is now available online to visitors around the world under the tagline “The Journey Continues” – with a better interface, new interactive zones, and Michelin’s latest motorcycle-tyre innovations. This worldwide online event will be live everyday around-the-clock, from today until the end of 2021.

Among the new additions to this virtual exhibition are the integration of The MICHELIN Guide, to reinforce Michelin as the pioneer beyond tyres; the inclusion of the history of Michelin’s involvement in the FIM MotoE World Cup, which reflects Michelin’s passionate pursuits of motorsports that result in the development of new tyre solutions under its “All Sustainable” vision, while providing safer, cleaner, and high-performing mobility for everyone; and the introduction of newly launched motorcycle tyres that incorporate Michelin’s latest technological advancements – namely, MICHELIN Anakee Street and MICHELIN Road Classic.

Prichapakorn Dangrojana, Michelin Two-Wheel Commercial Director for Asia, disclosed: “The second virtual exhibition will not only provide visitors with the latest insights into Michelin’s world of motorcycle-tyre innovations, but also an opportunity to deeply experience other exciting journeys of Michelin in Asia and around the world. With better navigation and new additions, it is expected to be the perfect platform that takes the visitor’s experience to the next level. We are convinced that this improved platform will attract more visitors, and make their virtual journey with us something worthy of their anticipation.”

In its second edition, the MICHELIN MOTORCYCLE TYRE VIRTUAL EXHIBITION consists of 6 halls, each of which is designed to highlight different content – namely,

The MICHELIN Guide providing all the necessary information for exciting culinary experiences;

Launch Area showcasing the 2 newly launched products: MICHELIN Anakee Street, a great tyre for roads and trails, and MICHELIN Road Classic, the tyre that offers modern technologies to make the most of today’s classic motorbike:

Product Display providing detailed information on all Michelin motorcycle tyres.

Technology & Performance detailing advanced technologies with a completely new design.

MotoGPTM & Motorcycle Racing Strategy featuring a broad overview of Michelin and MotoGP’s long-standing relationship, profiles of Michelin motorcycle tyres and riders in the 2021 MotoGP season, videos of MotoGP riders and races, plus the newly added insight into Michelin’s involvement in the FIM MotoE World Cup, and Partnership with Original Equipment Manufacturers demonstrating the power of Michelin’s partnership with the world’s leading motorcycle manufacturers and displaying a large selection of motorcycle models fitted with Michelin tyres.

All content is available in 6 different languages: English, Thai, Bahasa Indonesian, Japanese, Korean, and Vietnamese. Visit and enjoy the second edition of VIRTUAL EXHIBITION at: https://motorcycletyreexhibithall.michelin.asia