Setting the standard for road riding leathers and apparel.
To Most people its just a road, a strip of ashphalt, a way to get from here to there. To Icon, the streets of our country represent freedom. They are the facilitators of our gasoline powered lifestyle. They are both the devine inspiration & glorious end-game.
From the street- For the street.. That's what Icon is all about. Pure performance for real world situations.
Icon is not interested in some candy-ass, euro-styled road racing outfit. Icon is all about stoplight to stoplight, corner to corner, here to there riding. That's it. Straight up. And that's what drives Icon to create the most innovative products available for street riding. It's what gets them out of bed in the morning and keeps them up at night, it's what they do, and it’s who they are.